Whether you’re an athlete, a mathlete, or somewhere in between,
we could all use a little extra brain power.
Here’s some food for thought: our brain makes up about 2% of our
total body weight, but it accounts for about 20% of our energy
consumption. That’s like having a supercharged computer sitting on top
of our shoulders.
The brain’s energy consumption varies depending on the task at
hand. Binge-watching Game of Thrones, for example, takes far less than
analyzing those spreadsheets for your next big presentation. That’s why it’s so
important to make sure you’re taking care of all that gray matter. It is, after
all, powering you through the simple functions, shaping the way you perceive
the world, and helping you remember where you left your keys.
When I retired from the military I started my own business with
clients across the country.. Between the demands of juggling East and West Coast
meeting times and work hours, and an active home life and acreage to keep up
with, life started to catch up to me.
People suggested in an attempt to keep up, I should drink an
energy drink. These were those giant bullet-shaped cans that looked like they
were forged by a biker gang. Everyone said they’d give me a jolt of energy, but
I was concerned the gains would be negated by the jaw-clenching jitters and the
inevitable crash that would follow because of the sugar content.
A friend told me about a mental clarity energy drink that wasn’t
necessarily an energy drink, rather a nootropic. While ingesting an entire
category of food with a name I couldn’t spell – let alone never heard of before
– may not be the brightest idea, but I threw caution to the wind because Even
though I trusted him. I thought it was important to understand what nootropics was. Nootropics
are supplements, over the counter (and sometimes prescription drugs), and other
natural or naturally derived substances that can boost brain performance. They
are sometimes called cognition enhancers or memory enhancing substances. They
work with the systems your body already has in place. While there are plenty of
nootropic options to choose from, this drink is designed as a smarter energy
solution. And it changed everything for me.
Like a slice of cheesecake, the sugary, overly-caffeinated
energy drinks– like the ones I knew about – are designed to lift you up for a
bit, but often let you down hard. I understand there’s usually a crash that
comes within an hour or two later, often leaving you wondering why you drank it
in the first place.
This drink takes a different approach to energy. It’s designed
to energize your mind – not just your body. When
you’re feeling sluggish, it’s your brain that needs a pick-me-up. You need a
bit less fog and a lot more clarity, not a cattle prod. The difference maker
with this is more than marketing fluff. It’s filled with quality ingredients
that work to “wake up” your brain, support increased concentration and focus,
and deliver the right kind of energy, right when you need it and it comes in
caffeinated and decaf versions. They come in a low-calorie, low-carb vegetarian
formula that’s BSCG (Band Substance Control Group) approved so professional athletes
can drink it. Many professionals and
Olympic athletes say it helps them to get into the zone.
We believe everyone should say no to energy drinks, say hello to
Nootropics. It takes a different approach to energy—specially formulated to
give energy to your mind, not just your body. Because when you’re feeling tired
or sluggish, it’s your brain that needs a pick-me-up, not your hyperactivity
levels. You need less fog and more clarity, not a cattle prod. The ingredients are
designed to wake your brain up, increase concentration, and deliver the right
kind of energy, right when you need it without the jitters or caffeine crash.